Ali Shareif, CEO of Al Othaim Life, Retail executive with success path for 27 years in leading sustainability and growth of retail companies. Experiences incorporating strategies, leadership, change management, operations, P&L, multichannel sales & marketing in different business models such as retail, online, wholesale, distribution, and manufacturing. Worked with leading retail organizations before Al Othaim Life like Azadea and Cenomi in multi-geographical locations.

Student | E-commerce Country Manager | Retail & E-commerce Expert | Business Strategist With over 13 years of experience in retail and e-commerce, Shamim has established himself as a dynamic leader, driving growth and innovation across the Middle East. Currently serving as the E-commerce Country Manager for BrandsForLess.com, Shamim has played a pivotal role in scaling the business. Shamim’s expertise spans across buying, merchandising, brand acquisitions, P&L ownership, and building efficient supply chains for both domestic and international markets. His career includes key roles with Landmark Group (splash), Alyasra Fashion and brands like Tommy Hilfiger, Calvin Klein at apparel group, and managing the launch and expansion of over 1000 brands at 6thstreet.com. He also has deep insights into regional retail policies and has been instrumental in integrating innovative marketplace models to enhance business performance. Shamim holds an MBA in International Business and is passionate about leadership development and organizational growth. His strategic mindset and ability to drive large-scale business initiatives have made him a key player in the Middle East’s retail landscape.

Senior management professional with 25 years of experience and success in achieving revenue, profit and various business objectives with the turnaround in the rapidly changing retail industry. A passionate leader with high ethics, morals, motivation, customer-focused, and performance-driven. Extensive experience in the lifestyle, sports, and furniture retail industry and high technical skills require a deep understanding of critical business drivers in multiple product segments, markets, and business models. Currently, as Director of Retail Operations (Sports), Managing GMG KSA business of SAR 600m plus with Countries P&L Responsibilities

Krish J is Director of IT for the Arabian Agriculture, a visionary leader in digital transformation, driving innovation and efficiency in the food industry as IT Director at ARASCO. With extensive expertise in automation, Krish Spent 25 years in Saudi Arabia & holds Bachelor & master’s degree in IT and prominent public speaker.

He was the C- Council Member of SAP SUGMENA the influential body of SAP, Chairman for SuccessFactors talent management Saudi user group, and Sat on many Saudi Digital Panels.

In 2023 he was awarded as best CIO and 50 IT leaders who shaped the IT in KSA and Published in leading IT magazine.

Hesham Saad Al Ghamdi, Group Data & Analytics Officer, Leading the Data, Analytics, and AI at ALJ. Career of 24 years of experience in several leadership roles including Advanced Analytics, Digital Transformation, IT Director, and Customer Service Leadership. With diverse experience in executive leadership, technology background and customer service.

Results-oriented professional with extensive experience in the e-commerce industry. Skilled in business development, negotiation, analytical skills, and team leadership. Strong sales expertise supported by a Bachelor’s degree in Business Administration and Management from Arab Open University, Saudi Arabia.

Working as Marketing Director with Almanea Co. which is one of biggest retail companies of electronics & Home Appliances in KSA since 2012, with a great success

Accomplished and task-driven Supply Chain Manager [upstream and downstream] with over 15 years of success in Saudi Arabia achieving in-depth expertise in managing and establishing several warehouses, distribution centers, retail supply chain optimization & third-party logistics networks. Skilled in operational, financial, functional, and business driver KPIs. Recognized as an innovative leader who launched e-commerce and last mile delivery for Central, West, and Eastern Region KSA, managed the King Abdullah Economic City Omni Channel Distribution Center, and developed several distribution centers & Hubs. Provided leadership to team size of 25+ resources including mid-level to senior level executives throughout the professional career.

With more than 24 years of expertise promoting brand management, strategic growth, and operational excellence in the retail industry, Shareef Hendricks is a dynamic retail executive. Shareef has a track record of successfully managing operations in South Africa, Caucasus, Central Asia and the Middle East, leading sizable teams, and achieving quantifiable gains in customer satisfaction, market expansion, and revenue. He is currently situated in Riyadh, Saudi Arabia, and possesses expertise in budget management, operational process optimization, and cultivating a collaborative and innovative culture.

Experienced Commercial Director with over 17 years of proven success in Retail, B2B, and eCommerce.

Currently leading the “Consumer Electronics” business unit at one of the largest retail chains in Saudi Arabia, specializing in home appliances and consumer electronics.

I have played diverse roles, including retail management, product management, procurement, and sales management, resulting in a well-rounded and enriching professional experience.

Abdullah Hamid Farhan is an experienced retail operations professional with over 14 years in the industry, having worked with leading companies like Apparel Group, Keden International, and Daffah Company. Currently serving as Head of Retail Operations at Daffah, he specializes in developing operational strategies, managing budgets, enhancing customer experiences, and optimizing store performance. Abdullah has extensive expertise in inventory management, staff training, and compliance with regulatory standards. He holds a diploma in English Literature and has completed multiple certifications in operations management, leadership, and advanced Microsoft Excel. Based in Riyadh, his career goal is to excel as a leader in operations management.

Abdullah Afzal is a hands-on Chief Executive Officer (CEO) with expertise in business development, operations, ECommerce, retail and manufacturing industry. Through his strategic foresight, drive and determination, he has built a strong foundation for his successful company.

Over the years, Abdullah has diversified his brand’s product line to include not only a robust collection of Houseware items but also a full range of car accessories, camping and kitchen appliances.

As a leader and self-sufficient innovator, Abdullah is comfortable in any role from the executive boardroom to the manufacturing floor. He is a savvy negotiator known for strong business development and relationship-building skills. His innate ability to build high-performance teams, including strategically-selected executive management staff, has served as a growth catalyst and infused productive energy into the workplace

Marketing Expert with years of experience leading marketing campaigns and developing Retail e-commerce delivery strategies, including social media advertising, email marketing, website optimization, search engine optimization (SEO), paid search advertising (PPC), and analytics.

Dynamic professional backed by 18 years of experience with international exposure in achieving revenue profit and business growth objectives.

Skilled in leading business operations with profit centered aptitude, while implementing effective sales and marketing strategies to develop business by boosting sales and revenue growth.

Extensive experience in establishing and optimizing business operations, expansion of marketing network while managing competition, consequently achieving high productivity standards.

Continued performance based career growth. Successfully worked with several international brands across product categories including fashion, apparel, shoes, beauty, skincare, accessories.

Highly experienced leader with key competencies in developing strategies and initiatives that drive brand growth. Unsurpassed background in identifying new business opportunities, recommending business direction, and developing and managing product assortments that enhance sales by identifying global and domestic trends. Known for innate skills in understanding buyers’ requirements and interpreting their ideas, and getting developments done. Possess demonstrated abilities in cementing healthy relationships with clients for generating business and leading the workforce towards accomplishing business and corporate goals.

Track record of launching tactical solutions to enhance customer service, quality, bottom-line performance, and profitability. Excel at developing creative solutions to move stagnant merchandise through marketing strategies and campaigns. Expert in conceptualizing marketing plans to move merchandise at a higher price point, tracking customers’ preferences, and utilizing their feedback to tailor products to customers’ needs, resulting in increased consumer spending. Consistently met and exceeded department goals and objectives for sales and profitability.

Committed to achieving outstanding results and meet all goals. Actively participated in developing merchandising plans, which led to a significant increase in revenues while monitoring store performance. Trained and supervised personnel, communicated and maintained professional relationships with suppliers, and produced professional product presentations. These experiences helped develop excellent communication and organizational skills and important abilities to think critically and solve complex problems. Achieved success in driving consistent sales and gross margin increases.