Event Overview

Saudi Arabia’s E-Commerce Market is expected to reach US$ 20.01 Billion in 2027. The digital economy has grown dramatically over time, with internet connectivity becoming widely available worldwide. As part of the country’s Vision 2030 initiative, – aimed at reducing its dependence on oil revenues and fostering growth in non-oil sectors, – the retail sector has experienced substantial investments and regulatory reforms to foster competition.

E-commerce has caused a paradigm shift in the Saudi Arabian local retail market. Offering convenience and accessibility to customers, consumers increasingly opt for online shopping over brick-and-mortar stores. This shift has created job opportunities, from online marketing and web design to logistics. It has leveled the playing field for emerging small and medium-sized businesses to compete with established players in the market.

The Saudi Arabia retail market encounters multifaceted challenges that shape its dynamics and growth trajectory. Rapid technological advancements have led to the rise of e-commerce, altering consumer behaviors and expectations. Traditional brick-and-mortar retailers face the challenge of embracing digital transformation to remain competitive.

Milestones Achieved

1500 + Attendees
200 + speakers
50 + sponsors
600 + one to one meetings executed

Traditional Retail

Traditional markets remain an integral part of Saudi Arabia's retail culture, offering a unique shopping experience. However, there's a noticeable shift toward modern retail, with shopping malls becoming popular hubs for international and local brands.

Ecommerce Boom

The ecommerce sector has witnessed significant growth, fuelled by increasing internet penetration and a surge in smartphone usage. Consumers are increasingly turning to online platforms for convenience, variety, and competitive pricing. Notably, the acquisition of Souq.com by Amazon has catalysed the integration of global ecommerce practices.

Government Initiatives

The Saudi government has implemented strategic initiatives to propel the retail and ecommerce sectors into the digital age.

Vision 2030

Launched in 2016, Vision 2030 is a comprehensive blueprint for economic diversification. In the context of retail and ecommerce, it aims to reduce the country's reliance on oil revenue by fostering a dynamic digital economy. This includes supporting entrepreneurship, attracting foreign investment, and promoting innovation in the retail sector.

E-commerce Law

The introduction of the E-commerce Law is a crucial step in regulating online business activities and ensuring a fair and secure digital marketplace. The law addresses issues such as consumer protection, electronic contracts, and the responsibilities of e-commerce platforms. Investment in Infrastructure: The government is actively investing in digital infrastructure to support the growing demands of the ecommerce sector. This includes improvements in internet connectivity, logistics, and payment systems, creating an ecosystem conducive to the seamless operation of online businesses. These government initiatives collectively contribute to creating a conducive environment for the growth of both traditional retail and ecommerce, fostering innovation, and ensuring a regulatory framework that instils confidence in consumers and investors alike. The aim is to position Saudi Arabia as a regional hub for retail excellence and technological Innovation.

Industry focus

Retailers / E-tailers

Consumer Electronics

FMCG

Jewellery

Health & Beauty

Furniture, Home & Garden

Apparel, Footwear & Accessories

Grocery, Food, CPG & Pet supplies

Flowers, Gifts & other party supplies

Entertainment, Cinema, Theme Parks

Delegate Profiles

CEOs, COOs, CMOs, CIOs, CFOs, and CTOs, VPs, Group Heads, Directors, and Regional Managers for:

Customer Service

Digital

eCommerce

IT

Operations

Payments

Strategy

Security

Supply Chain

Technology

Transportation

Warehouse

Our Speakers

Mitesh Dave

Head of Retail, E-Commerce and Business Excellence

Lifestyle Retail-Landmark Group

Dinesh Maurya

Director of Retail Operations

GMG

Hesham Saad AL Ghamdi

Corporate Chief Data & Analytics Officer

Abdul Latif Jameel

Shamim Akhtar

E-commerce Country Manager

Brands for Less Group

Ali Shareif

CEO

Al Othaim Life

Our Sponsors

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