Event Overview

Saudi Arabia’s retail landscape is undergoing a significant transformation, with e-commerce emerging as a pivotal component of the sector’s growth. The Kingdom’s robust digital infrastructure, characterized by a 99% internet penetration rate and over 49 million mobile connections as of 2024, has laid the foundation for this expansion. In recent years, the e-commerce market has experienced remarkable growth. In 2020, online sales constituted approximately 6% of total retail sales, with categories such as media products, apparel, and footwear witnessing significant upticks. By 2024, e-commerce sales processed through Mada cards reached $53 billion, reflecting the Kingdom’s shift towards a digital economy.

Projections indicate that this upward trajectory will continue. The e-commerce market is expected to grow at a compound annual growth rate (CAGR) of 12.1%, reaching approximately $49.49 billion by 2030. This growth is bolstered by the government’s Vision 2030 initiative, which aims to diversify the economy and reduce dependence on oil revenues. A key objective of this vision is to have digital transactions account for 80% of the retail sector by 2030, with 70% conducted online.

To enhance the e-commerce ecosystem, the Ministry of Commerce has implemented reforms targeting consumer concerns such as unclear warranties, limited delivery coverage, slow complaint resolutions, and delayed refunds. Retailers are now mandated to submit performance reports and conduct consumer awareness campaigns to improve online shopping experiences.

Join us at the region’s leading retail & e-Commerce Summit where we gather over 200+ C, V, D Level folks who are in the game of brining change to the Retail & E-commerce sector with groundbreaking technologies.